Shopfront Rebrand for a Sandton Hair Salon
A complete exterior transformation — new fascia signage, frosted window graphics, and an illuminated logo panel — that doubled foot traffic within 60 days.
The Challenge
A well-established hair salon in Sandton had been operating for 8 years under the same tired exterior. The original signage was sun-bleached, the window graphics were peeling, and the entrance gave no indication of the premium experience inside.
The owner wanted a full exterior refresh that would:
- Reflect the salon's upmarket positioning
- Be visible from the parking lot 40 metres away
- Comply with the shopping centre's strict signage guidelines
What We Did
Fascia Signage
The centrepiece was a new aluminium composite fascia panel with routed-out lettering backlit by warm white LED modules. The result is a clean, premium look during the day and a glowing, unmissable presence at night.
Window Graphics
We designed and installed a full set of frosted vinyl window graphics using our in-house large format printer. The design incorporated the salon's brand pattern as a subtle texture, maintaining privacy without blocking natural light.
Entrance Panel
A brushed aluminium entrance panel with the salon's logo and tagline was mounted at eye level — the first thing clients see as they approach the door.
Navigating the Centre's Guidelines
Shopping centre signage approvals can be a minefield. We handled the full submission process, including:
- Technical drawings to the centre's specification
- Material samples for the body corporate review
- Two rounds of revisions based on their feedback
The approval came through in 11 days — faster than the client expected.
The Outcome
Within 60 days of the new signage going up, the salon owner reported a measurable increase in walk-in enquiries. The refreshed exterior also gave the team a confidence boost — they started using the shopfront as a backdrop for their social media content.
Project Breakdown
- Scope: Fascia panel, window graphics, entrance panel
- Materials: Aluminium composite, routed lettering, warm white LED, large format frosted vinyl
- Timeline: 14 days from approval to installation
- Compliance: Full shopping centre approval managed by Enhanced Visuals
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